Facebook buys Gowalla

gowallIt has been reported that Facebook has purchased Geo-loation mobile application, Gowalla.

Gowalla has competed with Foursquare for several years and always been the smaller of the 2 location based social networks.

Gowalla is based in Austin, Texas and has around 30 employees. It has been speculated these employees will move in Facebook’s mobile division and also help with the new Timeline profile product.

No financials of the deal have been released yet. So far Gowalla has raised $10 million USD from Venture Capitalists. We are still waiting for official comment from Facebook and Gowalla.

It will certainly be interesting to see Facebook’s strategy moving forward with Gowalla and location.


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