From mobile app to movie screen Angry Birds film takes off

Angry Birds Movie

Angry Birds is a puzzle video game developed by Finland-based Rovio Mobile. Inspired primarily by a sketch of stylized wingless birds, the game was first released for Apple’s iOS in December 2009

An Angry Birds movie is slingshotting its way into development with the announcement that former Marvel Studios chairman David Maisel has been recruited as a special adviser by Rovio – the mobile game company that developed the popular pig-popping franchise.

“There has been so much chatter about an Angry Birds movie, but it’s now real,” Maisel told Variety. “The process is starting now.”

Maisel, who was responsible for shepherding mega-hits such as Iron Man to the big screen while at Marvel, said he was interested in the “emotional connection” that players have with the Angry Birds characters. The aim of the game, which hit 250m downloads last month, is to use a slingshot to fire birds at the evil pigs who have stolen their eggs.

While Rovio CEO Mikael Hed seemed enthusiastic about the deal, he also hinted that Maisel wasn’t the company’s first choice: “Two people I know who have gone outside the studio system and built a very significant entertainment business that managed to break through on the movie side,” he said. “Since that’s our aspiration as well – and George Lucas was unavailable – David was really the best person we could have hoped to work with.”

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