The big news from Google is that Hot Searches now has a refresh that makes the list of searches more visual, groups related rising search terms together and lets you see more information about those searches.
“With Hot Searches in Google Trends, you can see a list of the fastest rising search terms in the U.S. for a snapshot of what’s on the public’s collective mind,” Google software engineer Nimrod Tamir wrote in a blog post. “Now, Hot Searches has gotten a refresh that makes the list of searches more visual, groups related rising search terms together and lets you see more information about those searches.”
“Unlike the previous version of Hot Searches, which always provided 20 daily results, the new page introduces a filtering system that helps us make sure that the list includes only the truly hottest news stories of the day.”
“Also, when a few of the fastest rising search terms refer to the same news story, such as [tony awards 2012] and [audra mcdonald], they’re now aggregated into one entry, which lists all the “Related searches” that go along with the main story.”
“Lastly, the new list also provides an indication of how many searches have been conducted for each topic in the 24 hour period when it was trending.”
Click on Google HotTrends to search what’s current in searches and add your own search string. It’s a good idea to kick the tires for a while.