How can I promote a Page post in facebook?
- Go to the sharing tool to create a post.
- Enter in your post details.
- Click on the Promote drop-down button and set your desired budget. Note: the budget you set is a lifetime budget and not a daily budget.
- Click Save.
Once you’ve visited the sharing tool, you can promote recent posts on your Page:
- Go to any post you’ve created in the past 3 days on your Page timeline.
- At the bottom the post, just below where people can add a comment, you’ll see the Promote button. Click on it.
- From the drop-down, set your budget based on how many people you want to reach.
- Click Save.
What kinds of posts can I promote?
Example of a promoted post showing to people who like your Page:
Why can’t I promote all of my Page posts?
How am I billed?
A lot of activity happens on Facebook and most people only see some of it in their news feeds. They may miss things when they’re not on Facebook, or they may have a lot of friends and Pages, which results in too much activity to show all of it in their news feed.
If you don’t promote your post, many of the people connected to your Page may still see it. However, by promoting a post, you’re increasing its potential reach so an even larger percentage of your Page audience and the friends of those interacting with your post will see it.
Every business has different goals, and we encourage you to promote posts when you’d like to reach a greater number of the people who like your Page and their friends. We’ve seen that people have found success when they promote these types of posts:
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Vibrant photos and videos: People tend to respond to bright, simple and attention-grabbing images, particularly of people using your product or service. For example, you could promote a photo of new products you want to sell. Keep in mind that your Page’s profile picture will show up next to your promoted post so everyone knows it’s connected to your business.
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Offers: Promoting an offer can help increase the number of people who see and claim your offer. This can help to drive more people to your business and increase engagement on your Page.
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Exclusive events or news: Promoting posts with exclusive content gets people to talk about your Page and share your posts with their friends. This could be a daily special on the menu, an in-store event or the launch of an upcoming product.
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Questions: Promoting a question tells people that you value their opinion. For example, you could promote a question asking people to vote on a new product or service, which encourages people to have a direct impact on your business decisions.
How can I get more likes for my Page so I can start promoting my posts?
If you don’t have at least 400 likes for your Page, to increase your Page likes so you can start promoting your Page posts, follow the FAQ below to learn how to grow your Page’s audience. Follow the video guide below to learn how to grow your Page’s reach: Invite Friends:
Invite your Facebook friends to like your Page using the Invite Friends feature
Email Customers:
Email your customers to let them know about your Page and encourage them to like it so they can receive updates from your Page in their news feeds.
Customize Your Page Address:
Choose your Page’s username and add your custom Page address to your business cards and advertising materials so people can easily find your Page.
Use Facebook Ads:
Use Facebook Ads to target and reach people who are likely to be interested in your Page.
Who is eligible to see my promoted posts?
- Click on the “Public” button under the sharing tool when you’re creating a Page post:
- Click on “Location/Language”:
- Enter in the location (you can target by country, state/province, or city) and languages you’d like to make your post visible to. Then click “Okay.”
How long will it take for my post to be promoted?
By promoting your posts, you’re simply increasing the chance you’ll reach a larger number of people and, when they interact with your post, their friends. People trust recommendations from their friends, which means that this extended audience is more likely to be interested in your business when they see that a friend has liked, commented on or shared your post.
How can I pause a promotion?
- Go to your Page timeline and find the post you’re promoting.
- At the bottom of the post, right below where people can add a comment, click on the Promoted for $x button.
- At the bottom, in the gear drop-down, click on the Stop Promotion link.
- After you click the link, your promotion will be updated and the button will say Promotion Paused.
If you want to resume your promotion, click on the Promotion Paused button. At the bottom in the gear drop-down, click on the Resume Promotion link. Your promotion will then be updated and the button will say Promoted for $x.
How can I change my budget?
- Go to your Page timeline and find the post you’re promoting.
- At the bottom of the post, right below where people can leave a comment, click on the Promoted for $x button.
- Click on the pencil icon next to Budget.
- Click on the budget drop-down, and choose your new budget.
- Click Save. Your new budget will go into effect immediately. Note: the budget you set it a lifetime budget and not a daily budget.
Where can I see how a promoted post is performing?
To see more information about the total percentage of people who like your Page and have seen your post normally without the promotion, as well as the total percentage of people who like your Page that you reached through the promotion, hover over or click on the x% link.
To see more information about the total number of unique people who saw your post, hover over or click on the x people reached link. We’ll show you a breakdown of your organic reach (number of people who saw your Page post in news feed or ticker, or on your Page’s timeline), viral reach (number of people who saw your Page post in a story from a friend), and paid reach (number of people who saw your Page post in an ad or sponsored story).
Why do I no longer see the Promote button in the sharing tool on my Page or on my recent posts?
- Go to your Facebook Page
- Click the account menu down arrow
at the top right of Facebook - Under Use Facebook as, click the name of the Page you want to use Facebook as
Only Pages with over 400 likes are eligible to see the Promote button. If your total number of Page likes is lower than 400, the Promote button will no longer appear on your Page sharing tool on your Page timeline until you have 400 likes.
If you promote a post that has been targeted to a specific location or language, it may also reduce your reach. Note that the number of people you reach by promoting your post is in addition to the reach your post normally already receives.
Your actual reach can be seen any time by going to the bottom of the post in the links to the left of the Promote button. To see more information about the total number of unique people who saw your post, hover over or click on the x total link.
