Instagram’s new ‘Photos of You’ feature works very much like the tagging function on Facebook.
A new feature on Instagram allows members to tag themselves, friends, family or anyone in photos they’ve taken and uploaded to the photo sharing service.
Photos of You specifically uses Instagram handles to tag people, an improvement over the old method where you were limited to tagging people in comments.
“Photos are memories of the people, places and moments that mean the most to us,” reps for Instagram wrote today on the company blog. “We have always sought to give you simple and expressive ways to bring the stories behind your photos to life. Your captions and hashtags capture the ‘what?’ and your Photo Map answers the ‘where?’ but until today we’ve never quite been able to answer the ‘who?’ “
It’s worth noting that the “You” in the Photos of You appellation doesn’t just apply to people. It also applies to things – you can tag a restaurant, a book, or your sneakers. For Instagram aficionados – the kind that chronicle every cool object that crosses their path – this will be welcome news indeed. And as Mike Isaac notes over at All Things D, it will also be welcome news for the marketing departments at companies across the world.