RadiumOne has developed an infographic showing where the content was shared, the athlete which generated the most shares, which broadcaster shared the most content and how many of us watched the Olympics at work.
Some of the key stats include:
• 306 billion pieces of content were shared across the open web
• 2 million pieces of content were shared during the time Usain Bolt ran the 100 metre final
• Michael Phelps generated the most online traffic – with more than 3 million items shared each day
• 2 in 5 British workers watched the Olympics at work – this caused an estimated loss in productivity of £143,829,989