KONY 2012 filmmakerJason Russell first met Jacob when he visited Uganda in 2003
Kony 2012 is a film created by Invisible Children, Inc. which became a viral video.The film’s purpose is to promote the charity’s ‘Stop Kony’ movement to make indicted Ugandan war criminal Joseph Kony internationally known in order to arrest him in 2012.
The film has spread virally.As of 9 March 2012, the film currently has over 14.4 million views on Vimeo,and over 55 million views on video-sharing website YouTube, with other viewing emanating from a central “Kony2012” website operated by Invisible Children. The intense exposure of the video caused the “Kony 2012” website to crash shortly after it began gaining widespread popularity. The video has also seen a number of celebrities endorsing the campaign including Rihanna, Taylor Swift, Christina Milian, Nicki Minaj, Bill Gates and Kim Kardashian.On April 20, 2012, as part of the campaign, supporters will put up posters promoting Kony 2012 in their home towns. Invisible Children offers posters from an online shop in an attempt to gain wider recognition on the issue. They have also created action kits that include campaign buttons, posters, bracelets, and stickers to help spread awareness.
Jay Salbert, Shannon Lynch