Much ahead of its Republic Day release in 2012, Aamir Khan’s next film is making tills ring. Sony Entertainment has bought the satellite broadcase rights of this yet-to-named production for a record Rs. 40 crore from Reliance Entertainment, which had acquired the film’s distribution rights for an estimated Rs. 80-90 crore.
This tag makes it the highest single price paid for a film by a broadcaster ever, beating Rs. 37 crore paid by Sony for the Hrithik Roshan- starrer Krris3, along with the rights of three other Hrithik films from his home stable – Koi Mill Gaya, Krrish and Krazzy 4.
The film is being jointly produced by Aamir Khan Production and Ritesh Siddwani of Excel Entertainment at a budget of Rs. 40-45 crore and will be released by Reliance Entertainment next year.
Sony, will hold exclusive rights of Khan’s new film for seven years, which is the time it gets to monetise the inevstment. Priti Shahani, chielf strategy office at Reliance Entertainment, confirmed the deal, but refused to share details. ‘Yes, the satellite rights have been sold and like all our
recent block busters, this film too is a much-awaited and big-ticket film that has received its correct value,’ she said.
Manjit Singh, CEO of Sony Entertainment Television, also refused to share any detail, ‘ When the time is right, we will talk about it,” he said.
Of late, Sony, one of the top three general entertainment channels in the country, has been consistently acquiring big-ticket films. These tent-pole films, as the trade calls them, go a long way in garnering eyeballs of the channels or GRP’s . Higher GRPs attract more advertisers. Movies play a bigh role here, and according to TAM data, movies contribute as much as 10.4% of the total GRPs.
For the last few months, while the satellite channes have been demanding a correction in the high rates of acquiring films, arguing that they would all end up as producers of the films at the rates they are paying, big -ticket films go a long way in getting eyeballs to the channel with intangibles like attracting the film audinece to existing and new properties of the channel.