Apple expects to sell its millionth unit of the $99 digital media receiver. In addition, Apple announced in a press release, Apple TV users are renting or buying 400,000 TV episodes and 150,000 movies each day via iTunes.
While these figures don’t quite compare to the iPad, which sold 1 million units in its first 28 days on the market, they seemingly promise a stronger run than the first-generation Apple TV, which Steve Jobs admits wasn’t a “huge hit.”
Roku set-top devices have been available for more than two years and have sold nearly as many units as the second-generation Apple TV has in a couple months, Business Insider notes.
Apple’s news comes just a day after reports that Google is delaying the roll out of Google TV devices in order to tweak the software, which was not met by rave reviews.
To see critics’ hands-on impressions of Apple TV, check out our review roundup.