arjun Archive

Who’s Winning: Amazon or Walmart ?

If one online retailer could ever challenge big-box retailer Walmart, it would be Amazon.com. Amazon already surpasses Walmart in areas such as customer service ranking, acquisitions, online presence and — believe it or not — prices. The biggest area where Walmart is still ahead ...Read More

Why Do People Follow Brands?

On Twitter, Facebook, and dozens of other social sites, normal consumers often choose to keep tabs on the brands they love. In fact, many brands have highly optimized their marketing and PR strategies to accommodate that behavior, even going to far as to do ...Read More
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