Chinese social network Renren Buys Video Sharing Site 56.com

Chinese social networking company Renren Inc announced on Sept 27 that it will buy 56.com, an online video-sharing site in China, for $80 million.

The takeover of 56.com, a website where users can upload, view and share videos, marked the first major acquisition by Renren since it went public on the New York Stock Exchange in May.

online video site 56.com was sold in 80 million
China’s Renren acquires online video site 56.com

The deal is expected to completed in the fourth quarter, Renren said in a statement. Renren is one of China’s largest social-networking websites.

According to the agreement, 56.com‘s co-founder and chief executive officer, Zhou Juan, will join Renren’s management team and serve as the vice president.

The takeover of 56.com will help the company “further meet user needs of recording and sharing their lives through video format” on its social network, Joseph Chen Yizhou, Chairman of Renren, said in the statement.

In New York, the share price of Renren rose 1.52 percent to close at $5.35 before the deal was announced.

Renren announced last month it had signed an agreement with Microsoft’s joint venture instant messaging firm, MSN, to cooperate in areas of instant messaging and social networking.

China is the world’s largest Internet market by users with around 480 million netizens. Around 230 million of them use social networking sites and 385 million of them use instant messaging.

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