ESPN Releases Social Game for Sports Fans on Facebook

espn-social-gameESPN is mixing its sports prowess with the increasingly popular casual gaming sector by releasing its second social game, ESPN Sports Bar & Grill.

The game, now playing on Facebook, was developed in collaboration with Playdom and tasks players to run a virtual sports bar. It’s also presented by Samsung, which means Samsung products, including the Galaxy Tab, are integrated into gameplay.

In the always-on ESPN Sports Bar & Grill game, Facebook gamers level-up and keep the lights on in their sports bars by serving patrons beer and typical bar fare, completing challenges and earning sports collectibles.

These “sports bar owners” can also upgrade and decorate their bars as they go, pipe in a live feed of ESPN Radio through their bars’ virtual sound system and even show simulated live sports games — with actual scores updated in real time — on their virtual television sets.

Players already familiar with the Facebook-friendly FarmVille-style of casual gaming should feel at home while playing ESPN Sports Bar & Grill — and they can expect the game to require their frequent attention and become more involved with more play.

ESPN Sports Bar & Grill is the sports entertainment brand’s second social game in collaboration with Disney-owned Playdom. The first release, ESPNU College Town, debuted in September of last year. That game has more than 582,000 monthly active users and 60,000 people playing every day, a company spokesperson tells thesocialmediatoday

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