Google Buys Media Software Maker SageTV

Google has acquired SageTV for an undisclosed sum. SageTV is a company that builds media center software. It is expected that the company’s efforts (which include DVR technology) will find their way into Google TV.

An announcement on the SageTV site says:

We’re thrilled to announce that SageTV has been acquired by Google.

Since 2002, we’ve worked to change the TV viewing experience by building cutting-edge software and technology that allows you to create and control your media center from multiple devices. And as the media landscape continues to evolve, we think it’s time our vision of entertainment management grows as well. By teaming up with Google, we believe our ideas will reach an even larger audience of users worldwide on many different products, platforms and services.

We’ve seen how Google’s developer efforts are designed to stimulate innovation across the web, and as developers have played a core role in the success of SageTV, we think our shared vision for open technology will help us advance the online entertainment experience. We look forward to joining Google, and while we don’t have anything specific to announce at this time, we encourage interested developers to email:

Google Acquires SageTV

Full speed ahead!

The SageTV Team

Google’s statement (via Engadget) on the acquisition is: “The SageTV team has developed the latest in media management software, and we look forward to working with them to take this technology to the next level.”

Last month, SageTV launched version 7 of its service in public beta. The following video shows that off:

Google TV has been slow to take off, but it seems the company will continue to invest in making it a more attractive offering, as clearly the web and the living room are becoming more and more integrated into one experience in people’s lives.

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