American graphic designer and filmmaker, Saul Bass, has been given a video Google Doodle to mark what would have been his 93rd birthday.
The 1 minute 20 seconds video is a mix of some of the Saul Bass’ best works set in sequence to the tunes of Unsquare Dance, a musical piece written by the American jazz composer Dave Brubeck.
Saul Bass is remembered for his unique motion picture title sequences and corporate logo designs.
Born on May 8, 1920, in the Bronx, New York, Bass’s passion for art started from his childhood. To pursue his passion he attended night classes.
Bass’s career took new heights when he got an opportunity to work with the creative filmmaker Otto Preminger. Preminger was highly impressed with Bass’s work and asked him to create title sequence for his film Carmen Jones.
Bass soon became popular in the industry because of his unique and excellent work.
He designed the title sequences for Alfred Hitchcock’s North by Northwest (1959), Vertigo (1958) and Psycho (1960).
Bass breathed his last on April 25, 1996.
His design techniques are still considered to be revolutionary and inspirational for many in the film industry.
Watch: Google Doodle video tribute to Saul Bass
Logos designed by Saul Bass
From top left: Bell System, AT&T, General Foods, United Airlines, Avery International, Continental Airlines, Celanese, United Way, Rockwell International, Minolta, Girl Scouts of the USA, Lawry’s Foods, Dixie, Quaker Oats, Frontier Airlines, Alcoa, Warner Communications, and Fuller Paints.
Vertigo poster designed by Bass.
Popular Quotes of Saul Bass
“My initial thoughts about what a title can do was to set mood and the prime underlying core of the film’s story, to express the story in some metaphorical way. I saw the title as a way of conditioning the audience, so that when the film actually began, viewers would already have an emotional resonance with it.”
“Design is thinking made visible.”
“There is nothing glamorous in what I do. I’m a working man. Perhaps I’m luckier than most in that I receive considerable satisfaction from doing useful work which I, and sometimes others, think is good.”
“Symbolize and summarize.”