Google is set to overhaul its search engine by incorporating “semantic search” technology

Google is reportedly planning to transform the way it delivers search results – it will present more facts and direct answers to queries at the top of the search-results page.

Changes are expected to roll out over the next few months, the Wall Street Journal reports, but the full makeover to “next generation of search” will likely take years.

Google's keyword search system guide pdf

Google's search system

The changes will not affect Google’s keyword search system – but will see the company blend this with the semantic search technology. Instead of relying on Wikipedia, for instance, to provide facts and figures, Google will provide this information itself. In 2010, Google acquired FreeBase, a ‘knowledge graph‘ company. Since then, the company’s been quietly setting up a massive database containing hundreds of millions of ‘entities’ – people, places and things.

The overhaul in searching is among the biggest in the company’s history and could affect millions of websites that rely on Google’s current page-ranking results. This renovation most likely comes with changes to how the search engine actually works, including search engine optimization, advertising, and page-ranking results. About 10 percent to 20 percent of all search queries could be directly impacted by the change.


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