ForeSee Results released some interesting data regarding he effectiveness of Groupon, Living Social and other “daily deal” programs. The firm conducted a study of over 22,000 online shoppers in the spring, and one subject they explored was the whole daily deal phenomenon, whether or not they brought in new customers, and these services compare with one another.
Highlights of the findings include:
ForeSee says the main takeaways is: “Daily deals are an effective means to growing your customer base, and Groupon is the best of the bunch so far.”
The report also included some demographic information. Of Groupon subscribers, 9% are 18-24, 50% are 25-44, 35% are 45-64, and 5% are 65+ according to ForeSee. For LivingSocial, 11% are 18-24, 60% are 25-44, 26% are 45-64, and 3% are 65+. It has Groupon with 37% male and 62% female, and LivingSocial with 36% maile and 63% female. I assume the missing percentages were those who chose not to disclose.