How to promote your page post in facebook?

How can I promote a Page post in facebook?

You can promote a Page post from the sharing tool by following the steps below:

  1. Go to the sharing tool to create a post.

  2. Enter in your post details.
  3. Click on the Promote drop-down button and set your desired budget. Note: the budget you set is a lifetime budget and not a daily budget.

  4. Click Save.

Once you’ve visited the sharing tool, you can promote recent posts on your Page:

  1. Go to any post you’ve created in the past 3 days on your Page timeline.
  2. At the bottom the post, just below where people can add a comment, you’ll see the Promote button. Click on it.

  3. From the drop-down, set your budget based on how many people you want to reach.

  4. Click Save.

When you promote a post, it will be shown in the news feeds of more of the people who like your Page than you would reach normally. Friends of the people who have interacted with your post will also be more likely to see the story in their news feeds for up to 3 days from when the post was first created.

What kinds of posts can I promote?

You can promote any kind of post you can create in the sharing tool including status updates, photos, offers, videos and questions.
Where do my promoted posts show on Facebook? What do they look like?
All promoted posts will show in the news feeds of the people who like your Page and, when they interact with the post, to their friends. These posts will be labeled as “Sponsored” in the news feed. Promoted posts will not be shown in the right-hand column of Facebook.

Example of a promoted post showing to people who like your Page:

Why can’t I promote all of my Page posts?

News feed is a place for people to see the most recent and popular content from the people and Pages they’re connected to. To make sure news feed is filled with the most relevant stories, you can only promote posts within 3 days from when they’re created.

How am I billed?

Note that the budget you set for your promoted post is a lifetime budget that will run over the entire duration of your promoted post. Just like with ads,…
If I don’t promote my post, will the people who like my Page still see it?
Nothing has changed about how your posts are shared with the people who like your Page.

A lot of activity happens on Facebook and most people only see some of it in their news feeds. They may miss things when they’re not on Facebook, or they may have a lot of friends and Pages, which results in too much activity to show all of it in their news feed.

If you don’t promote your post, many of the people connected to your Page may still see it. However, by promoting a post, you’re increasing its potential reach so an even larger percentage of your Page audience and the friends of those interacting with your post will see it.

What are some best practices for the types of posts that I should promote?

Every business has different goals, and we encourage you to promote posts when you’d like to reach a greater number of the people who like your Page and their friends. We’ve seen that people have found success when they promote these types of posts:

  • Vibrant photos and videos: People tend to respond to bright, simple and attention-grabbing images, particularly of people using your product or service. For example, you could promote a photo of new products you want to sell. Keep in mind that your Page’s profile picture will show up next to your promoted post so everyone knows it’s connected to your business.
  • Offers: Promoting an offer can help increase the number of people who see and claim your offer. This can help to drive more people to your business and increase engagement on your Page.
  • Exclusive events or news: Promoting posts with exclusive content gets people to talk about your Page and share your posts with their friends. This could be a daily special on the menu, an in-store event or the launch of an upcoming product.
  • Questions: Promoting a question tells people that you value their opinion. For example, you could promote a question asking people to vote on a new product or service, which encourages people to have a direct impact on your business decisions.

How can I get more likes for my Page so I can start promoting my posts?

If you don’t have at least 400 likes for your Page, to increase your Page likes so you can start promoting your Page posts, follow the  FAQ below to learn how to grow your Page’s audience. Follow the video guide below to learn how to grow your Page’s reach: Invite Friends:
Invite your Facebook friends to like your Page using the Invite Friends feature

Email Customers:
Email your customers to let them know about your Page and encourage them to like it so they can receive updates from your Page in their news feeds.

Customize Your Page Address:
Choose your Page’s username and add your custom Page address to your business cards and advertising materials so people can easily find your Page.

Use Facebook Ads:
Use Facebook Ads to target and reach people who are likely to be interested in your Page.

Who is eligible to see my promoted posts?

Your promoted posts will be seen by a larger percentage of the people who like your Page than would normally see it. It will also be seen by a larger percentage of the friends of people who interact with your post.
Can I target people who live in a specific location?
Yes, promoted posts use the same targeting as the original Page post. When you create a post, you can target a specific location or language from the “Public” drop-down under the sharing tool. To target a specific location or language, follow the instructions below:

  1. Click on the “Public” button under the sharing tool when you’re creating a Page post:

  1. Click on “Location/Language”:

  1. Enter in the location (you can target by country, state/province, or city) and languages you’d like to make your post visible to. Then click “Okay.”

How long will it take for my post to be promoted?

Just like with regular ads and sponsored stories, promoted posts will be reviewed by our Facebook Ads Team, but generally they should start running as soon as they’re created. Just like with posts you don’t promote, your posts will show up in the news feeds of some of the people who like your Page right away.
How long does a promoted post run? Can I edit the length of my promoted post?
Each post can be promoted in the news feed for up to 3 days from when the post was first created. At this time, it isn’t possible to change the dates and times of a promoted post, but you can pause it at any time. Note: the budget you set is a lifetime budget and not a daily budget.
How can I make sure that more people see my posts in their news feeds?
The best way to have your posts show up in the news feeds of the people who like your Page is to post things you think your audience will like, comment on, or share with their friends. Use your Page Insights to learn more about the types of posts that your audience is most interested in.

By promoting your posts, you’re simply increasing the chance you’ll reach a larger number of people and, when they interact with your post, their friends. People trust recommendations from their friends, which means that this extended audience is more likely to be interested in your business when they see that a friend has liked, commented on or shared your post.

Managing Your Promoted Posts

How can I pause a promotion?

  1. Go to your Page timeline and find the post you’re promoting.
  2. At the bottom of the post, right below where people can add a comment, click on the Promoted for $x button.

  3. At the bottom, in the gear drop-down, click on the Stop Promotion link.

  4. After you click the link, your promotion will be updated and the button will say Promotion Paused.

If you want to resume your promotion, click on the Promotion Paused button. At the bottom in the gear drop-down, click on the Resume Promotion link. Your promotion will then be updated and the button will say Promoted for $x.

How can I change my budget?

  1. Go to your Page timeline and find the post you’re promoting.
  2. At the bottom of the post, right below where people can leave a comment, click on the Promoted for $x button.

  3. Click on the pencil icon next to Budget.

  4. Click on the budget drop-down, and choose your new budget.

  5. Click Save. Your new budget will go into effect immediately. Note: the budget you set it a lifetime budget and not a daily budget.

Where can I see how a promoted post is performing?

Shortly after promoting a post, you’ll be able to see its performance at the bottom of the post in the links to the left of the Promote button.

To see more information about the total percentage of people who like your Page and have seen your post normally without the promotion, as well as the total percentage of people who like your Page that you reached through the promotion, hover over or click on the x% link.

To see more information about the total number of unique people who saw your post, hover over or click on the x people reached link. We’ll show you a breakdown of your organic reach (number of people who saw your Page post in news feed or ticker, or on your Page’s timeline), viral reach (number of people who saw your Page post in a story from a friend), and paid reach (number of people who saw your Page post in an ad or sponsored story).

Why do I no longer see the Promote button in the sharing tool on my Page or on my recent posts?

Make sure that you are using Facebook as your Page. To do this:

  1. Go to your Facebook Page
  2. Click the account menu down arrow at the top right of Facebook
  3. Under Use Facebook as, click the name of the Page you want to use Facebook as
Everything you do while using Facebook as your Page will appear on Facebook as coming from your Page. For example, if Jane comments on a photo while she’s using Facebook as Jane’s Sandwich Shop, then the comment will appear from Jane’s Sandwich Shop, and not from Jane herself.

Only Pages with over 400 likes are eligible to see the Promote button. If your total number of Page likes is lower than 400, the Promote button will no longer appear on your Page sharing tool on your Page timeline until you have 400 likes.

Why isn’t my promoted post reaching the number of people indicated when I first created it?
The reach you see when you promote your post is an estimate. Your promotion may be seen by more or less people than indicated originally and you’ll only be charged for the actual reach of your promotion.

If you promote a post that has been targeted to a specific location or language, it may also reduce your reach. Note that the number of people you reach by promoting your post is in addition to the reach your post normally already receives.

Your actual reach can be seen any time by going to the bottom of the post in the links to the left of the Promote button. To see more information about the total number of unique people who saw your post, hover over or click on the x total link.

Who can create and make changes to promoted posts?
Each promoted post can only be managed by the admin that created it. Other admins of your Page will not be able to make changes to a promotion you set up unless they have permission to access your advertising account.
What happens to my budget if I delete a promoted post or pause a promotion?
You will only pay for the portion of your budget that is used to promote your post. If you pause a promotion or delete the promoted post, your promotion will no longer run and you will no longer be billed. If you decide to resume a paused promotion, you will continue to pay until you’ve used the total budget you originally set.
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