Kim Kardashian was left humiliated when she was attacked with flour on the red carpet at her own perfume launch.
The 30-year-old reality star was covered in the cooking ingredient after an unidentified Asian woman pelted her at the launch of True Reflection at The London Hotel in West Hollywood.
Kim arrived dressed-to-the-nines, wearing a black blazer, leather trousers and a bright blue blouse, but within minutes she looked more like a dowdy housewife after a kitchen mishap.
Kim’s whole back and shiny hair was covered in the substance, which was later determined as cooking flour, according to TMZ.
The website reports that after the attack, Kim, who arrived at the hotel with her mother Kris Jenner, was ushered into a private room where she removed her doused jacket and brushed the flour off the rest of her outfit and long brunette locks.
The reality starlet opted to go back to the event following the fracas, and the assailant – who is said to have shouted ‘fur hag’ as she threw the powder – was arrested by police who were called to the scene, according to the website.
“That probably is the craziest, unexpected, weird thing that ever happened to me,” Kardashian told E! News. “Like I said to my makeup artist, I wanted more powder and that’s a whole lot of translucent powder right there.”
A non-criminal battery report was taken by police, and Kardashian, is not pressing charges, says AP. Afterwards, she reportedly went to a room in the hotel, cleaned herself up and changed outfits.
After the incident, Kim’s sister Khloé Kardashian Odom tweeted : “I wish I was with my sister tonight. I bet you that woman wouldn’t have dared tried a thing.”
Deputy Peter Gomez says that after the alleged assaulter was detained by hotel security, she was released at the scene.
Kardashian was at the London to launch her new fragrance, True Reflection.