The film KONY 2012 premiered Monday March 5, at 12 p.m. PST. By noon Thursday, more than 35 million views had registered on YouTube.
With the help of Facebook and Twitter, Jason Russell’s documentary has even captured the attention of celebrities including Ryan Gosling, Rihanna, Oprah, Justin Bieber, Kim Kardashian, Lady GAGA, and many others. ’Kony 2012’ is a film and campaign by Invisible Children that aims to make Joseph Kony famous, not with the intention to celebrate him, but to raise awareness of him of support for his arrest and set a precedent for international justice,” a message posted on the Kony 2012 site, along with the video, reads.
Kony has reportedly abducted and forced approximately 66,000 children to fight for the LRA since the rebellion began in 1986, using girls as sex slaves and forcing boys into a life of violence as child soldiers. The nearly half-hour video – released by Russell and the Invisible Children organization was uploaded to YouTube on Monday and has skyrocketed from 4 million views yesterday, to now over 36 million views, with stars taking to Twitter to spread the word. Here’s what they had to say..
In a determination to “make Kony a household name,” so that Uganda military can find and arrest him, Russell has met with key politicians and his Invisible Children campaign has targeted 20 “culture-makers,” including Tim Tebow, Angelina Jolie, Ryan Seacrest and Taylor Swift.
Russell says that on April 20, he and his team of volunteers will “blanket every street in every city until the sun comes up,” plastering Kony’s name and likeness in an effort to flush him out. The more people who know who he is, they believe, the fewer places he has to hide.
“#KONY2012 Spread the word!!!,” Rihanna Tweeted Tuesday. And again on Wednesday: “PLEASE go to Invisiblechildren.com Even if its 10 minutes … Trust me, you NEED to know about this! #1LOVE.”
Oprah: “Thanks tweeps for sending me info about ending #LRAviolence . I am aware. Have supported with $’s and voice and will not stop.#KONY2012.”
Sean ‘Diddy’ Combs: “Dear Joseph Kony, I’m Gonna help Make you FAMOUS ! We will stop YOU #StopKONY ! All 6,OOO,OOO of my followers RT NOW Pls!”
Justin Bieber: “#Kony2012 is number 1 trending topic on Twitter worldwide!! See why … It might change ur life.”
Nina Dobrev: “I’m going to ask EVERY PERSON WHO FOLLOWS ME to Please watch this video. Its incredibly important, I know that every one of you will be effected by its message. I wont even have to ask you to RT because I know you will. #stopkony and save the children. I’ve got close to 1.9 Million followers, if you all watch this and help in the smallest way it will make the BIGGEST LIFE SAVING DIFFERENCE.”
Ian Somerhalder: “thank you @ninadobrev! I Just watched this. IF there is 1 thing you do today: PLS WATCH THIS & RT – it just changed my world.”
The Kardashian sisters: @KourtneyKardash wrote, Just watched the KONY 2012 video. In tears and I want to help make a difference. Make KONY famous.” To which @KhloeKardashianOdom replied, “U helped by spreading the word!” Even Kendall and Kim simply tweeted “KONY 2012”
Nicole Richie also tweeted “Make Kony Famous.”
Hilary Duff tweeted “Hope everyone is having a beautiful day! Wanted to ask everyone to follow @St0pKony2k12 it’s really important!”
Alicia Keys tweeted “This is beyond eye opening!! u won’t believe this! Watch now & lets get involved now!! tell me why u think?
“I’m going to ask EVERY PERSON WHO FOLLOWS ME to Please watch this video. Its incredibly important, I know that every one of you will be effected by its message,” wrote Vampire Diaries’ Nina Dobrev. “I wont even have to ask you to RT because I know you will. #stopkony and save the children.”
Diddy tweeted “You must all see this!!!! NOW if u dont know what #StopKONY2012 is about watch this. rt to da world!”
Kim Kardashian tweeted #Kony2012 Wow just watched! What a powerful video! Stop Kony!!!”.
KeriHilson tweeted Very compelling film…terrible truth revealed. God bless the Invisible Children & everyone who’s done their part. I will do mine. #KONY2012