Mobile Games Dominate Smartphone App Usage

Mobile games are the most popular type of apps amongst smartphone users, according to the latest report by Nielsen.

The report shows that 64% of users who downloaded an app in the past 30 days have downloaded a game.

Weather, social networking and apps that fall into categories of maps/navigation and search are also very popular apps, followed by music and news apps, as you can see in the chart below.

Perhaps even more importantly for app makers, smartphone users are most likely to actually pay for mobile games — more than they would for any other app category. Out of all users who pay for apps, 93% are ready to pay for a game, 87% are willing to pay for entertainment apps, and 84% are willing pay for productivity, as well as maps/navigation and search apps.

On the platform front, iOS is still the king when it comes to mobile gaming. Users with iPhones play games approximately 14.7 hours each month, while Android users play around 9.3 hours per month.

A recent study by PopCap concluded that 52% of U.S. and UK adults have played a game on a mobile device, and that approximately one-third of mobile phone owners play mobile games with some degree of regularity.

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