PrivacyVille: Zynga Turns Its Privacy Policy into a Game

Zynga, the creators of hit games like FarmVille and CityVille, has used its social gaming talents to create a gamified version of its privacy policies.

PrivacyVille is the gaming giant’s take on the boring privacy policy. It’s essentially a step-by-step tutorial through the most important aspects of the company’s privacy policy, using its trademark town and character designs. “PrivacyVille is modeled after our most popular game, CityVille, and provides a brief tutorial covering important sections of our Privacy Policy, as well as helpful resources about controlling your information online,” the company said on its blog.

PrivacyVille goes through items such as how Zynga handles email, the company’s mobile policies and the security measures it takes to protect user payments. Reading each section increases a user’s progress through PrivacyVille until he or she completes the tutorial. Once completed, the user is asked five (very easy) questions to confirm that he or she went through the tutorial.

One of the most interesting aspects of PrivacyVille is that it connects to RewardVille, the company’s virtual currency program. Users that complete the PrivacyVille tutorial get Zynga Points (zPoints) which can be turned into virtual currency or rewards.

It’s just the latest move for a company on a hot streak. Last week, Zynga filed for a $1 billion IPO that could value the company north of $20 billion. While the company’s user base has stopped growing, its revenue is booming.


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