Just 13 years ago, Apple was on the verge of bankruptcy. But then – worried that it would be viewed as a monopoly without competition from Apple – Microsoft came to Apple’s rescue with a $150 million investment.
Had that not happened the world may never have seen iPods, iPads, iPhones or iMacs. But that was just the start of Apple’s return to glory, the greatest corporate comeback story of all time, led by Steve Jobs.
Summery: The Amazing Steve Jobs Story
In 2010, for the first time since 1989, Apple’s market cap exceeded Microsoft’s. This feat would have seemed impossible back when Gates poured money into the nearly bankrupted company.
By creating great products enhanced by brilliant packaging, and by changing their computer-only mission, Apple became a technology titan. Almost every product released is a guaranteed, instant hit, and every keynote Jobs gives is a media frenzy.
From $6 per share to $300, the company has never been stronger and there seems to be no limits to what the company can achieve.
So what’s to be learned from their story?
- Think simple – The iPad is so simple 2-year-olds can use it.
- Be different – Like the iMac.
- Be a risk taker and make tough decisions – Jobs partnered with Microsoft and nixed the Newton.
- Make great products, and package them even better – Show customers what they want, like the iPhone did.
- Create an experience – Apple did this with their stores. And hype, like Macworld does for the media.
- Be confident – don’t hold focus groups and ask people what they think.
- Be passionate – Steve Jobs said in his Stanford commencement speech: “Have the courage to follow your heart and your intuition. They somehow already know what you truly want to become.”