Most entrepreneurs who are participating in a tech accelerator are Twitter veterans. But Myles Recny didn’t yet have an account when he started TechStars in January as a programmer with Shelby.tv.
“It’s really important in the tech scene to be on your A-game on Twitter,” he says. “But when you’re spending 12 hours a day writing code, get back to me about how easy it is to be on your A-game on twitter.”
Instead of developing an A-game, he decided to develop a program to “win Twitter.” The program automatically follows people, and then it unfollows them shortly later. The hope is that some people will automatically follow anyone who follows them.
And it works. In small tests on his own account, Recny’s Twitter following grew from about 100 to about 450.
Twetris is that program in game form. Here’s how it’s played: Every block that falls represents four random people who you are now following on Twitter (hopefully they are following you back). If you delete rows, you unfollow those people. Fail to delete rows, and you get stuck following random Tweeters.
The game was a runner-up in the People’s Choice category at General Assembly’s Game Hackday in New York City last weekend.
Recny admits that there’s only a small segment of Twitter users who will be willing to risk their reputations by spam-following people on Twetris — and that the game will probably have a very short public life.
“It’s not against [Twitter’] terms of service, but I’m pretty sure it’s against their ethos,” he says.